Mars Xmas

I was tasked with creating a concept for a Mars front-of-store Christmas chocolate display, I began by conducting research to better understand the brand, target audience, and overall objectives of the project. I also looked at the latest trends in chocolate packaging and seasonal design to help inform my creative direction.
Next, I brainstormed a range of concepts, taking into account the brand’s core values and the target audience’s preferences. I explored different ideas such as a photo opportunity, a walk-through winter wonderland and a 4 sided house unit.
Once I had a selection of ideas, I presented them to the client for feedback and refinement. We discussed the strengths and weaknesses of each concept and worked together to select the most suitable direction for the project. We refined the chosen concept further to ensure it was both visually appealing and effective in conveying the intended message and hold the appropriate amount of stock.
Once the chosen concept was finalised I. worked with structural to make this into a cardboard structure. From there I artworked this to the clients’ specifications.

Client

Mars Wrigley.